OPD (Open Product Development)
What’s more on OPD?
As we mentioned last time on the Stakeholders map, OPD (Open Product Development) is a new way of NPD (new product development) that implements the concept of open innovation into the traditional process. In the traditional NPD process, internal groups from Design, Marketing, and R&D, to Sales work together in a linear direction and collaborate as needed. In this context, a corporation is more likely to have their own internal resources and set up teams accordingly. However, unlike the traditional NPD process, we suggest OPD (Open Product Development). OPD has been observed among start-up companies, whom aim for a circular collaboration among those who are involved in NPD process. In this case, workers don’t necessarily have to form all teams at a time, but can collaborate along with those who have common interests/skills in community over time like adding puzzle pieces together.
Next time, we will post a comparison chart of NPD vs. OPD. to see the differences and similarities between them.
What does it mean to have a circular collaboration? I understand that the collaborations with the outside resources may happen but wouldn’t the process still have the linear form? I think if you can clarify what you mean by linear and circular, it would be helpful.